I had a recent conversation with a Global Alliance Manager who manages our partnership with a company that happens to be both our biggest partner and our biggest competitor. You can imagine what her days are like.
She told me that a story had been circulating that this partner "poached" one of our people and for this reason, one of our country managers had issued a "cease and desist" order to his team to "stop all strategic work" with this partner.
Of course, this edict was issued pre-fact finding mission. Turns out that the employee had posted for the job. There was no poaching. Oh, and that we'd recently hired 5 folks in this country from this partner, so apparently we'd been doing some "poaching" of our own. Oops. Never mind. Literally a lie traveled around the world before the truth got its track shoes on.
It occurs to me that when we talk about managing co-opetition, mostly we talk about operational considerations (ensuring we have proper firewalls, managing and protecting IP, etc. etc.)..
Seems to me that the biggest hurdle, and the thing that requires the most vigilant focus, is managing the rumor mill, lowering the emotional temperature by applying liberal doses of fact and overall paranoia management. Now that is a full time job.
